A working portfolio, not a rebrand
Lakeview Brands
This domain was going to be a rebrand at one point. It isn't anymore. Instead it's turned into something more useful: one place that points at everything else I build and run, so the whole portfolio is findable from a single address.
I'm Christopher Ross. I do WordPress consulting under my own name at thisismyurl.com, and everything below this line is either owned outright or built and operated by me alongside that work. Some of it is client-facing, some of it is a personal project with no business model attached yet, and I've tried to be honest below about which is which.
Guides
Five free, plain-language guides on the questions that come up most for a small business trying to get found and get chosen online. No email required, no gate.
Local SEO basics: how small businesses actually get found nearby
Google Business Profile, matching your details everywhere, and reviews that actually help. The local search basics that matter most.
What actually makes a website convert
Ranking well and converting well are different jobs. Here's what actually turns a visitor into an inquiry.
Brand voice, without the workshop
Brand voice isn't agency mystique. It's just sounding like the same business everywhere someone finds you.
Technical SEO without the jargon
The technical-SEO jargon, explained in plain English, and the handful of things actually worth checking.
Content marketing for small-business owners who don't have time to blog every day
You don't need to blog every day. One good piece a month, used four ways, beats a burst of ten.
The main brand
thisismyurl.com
WordPress consulting, website builds, and migrations, done under my own name, plus the self-paced courses and workshops I still teach there directly. Most of what I write and think through in public happens here first.
Training
lakeviewtraining.com
Onsite WordPress and Microsoft Office training, delivered at your office anywhere in Ontario. I've taught this stuff for years through thisismyurl.com, and this is the come-to-your-desk version of it, built for teams instead of individuals.
Local site pairs
These four run as two disclosed pairs: one site fixes what's broken in local search, its sibling fixes what's broken on the page, sold together for the same market.
niagaraseo.com & niagarawebdesigner.com
SEO cleanup and website builds for small businesses across the Niagara region.
kingstonseo.com & kingstonwebdesigner.com
The same pairing, built for small businesses around Kingston, Ontario.
Industry site pairs
Two more pairs, built the same way but scoped to an industry across North America instead of a city.
campgroundseo.com & campgroundwebdesigner.com
SEO and website work for independent campgrounds and RV parks. This one has a personal hook: I sail, and the off-season buying rhythm of a campground isn't far from a marina's.
divorceseo.com & divorcewebdesigner.com
SEO and website work for family-law practices.
WordPress plugins
editloft.com
A free WordPress editorial-workflow plugin, live now. A fresh fork of Edit Flow rebuilt for the block editor: custom post statuses, editorial comments that stay attached to the piece, and a calendar an editor can actually plan around.
wpshadow.com
A free WordPress diagnostics plugin, live now. 230 checks across security, performance, accessibility and more, each explained in plain language with an opt-in, reversible fix.
wpchirp.com
A WordPress plugin in development, aiming for a 2027 release.
Five more are pre-release, no download yet, each with a clear scope already decided:
caevox.com
A WordPress podcasting plugin: publish and manage a podcast directly from your site.
declamatio.com
A WordPress podcast plugin: an iTunes-compliant RSS feed and correct episode schema, without the extra features most podcast plugins bolt on.
geitoq.com
Universal LMS reporting for WordPress: one dashboard across LearnDash, LifterLMS, TutorLMS, and LearnPress.
predicatio.com
Automatic disclosure blocks for WordPress: trademark mentions, affiliate links, and sponsored content, appended without relying on someone remembering to add them.
scriborium.com
Column syndication tracking for WordPress: which publication ran which piece, with a public library instead of a spreadsheet nobody keeps current.
Personal projects
sailcommons.com
An open-source approach to sailing knowledge, built for young people learning to sail and the people teaching them. No membership wall, no business model, just free material.
wobblepatch.com
A studio making learning games for young children, starting with colour matching, built for phones and tablets.
adsectator.com
Ad and marketing-campaign criticism, one write-up at a time: what an ad is actually arguing, whether it worked, and what it cost, read as a strategic document rather than reacted to.
voidcharter.com
A Starflight-inspired text-command browser game. You never leave the starbase; you command an AI-piloted ship by typing orders at a terminal.
Niagara projects
foundinniagara.com
Event listings for the Niagara region.
woodrescuer.com
A woodworking project based in Niagara.
glenridgegames.com
A tabletop and board game store taking shape in St. Catharines: a real local shop with a room to play in, not just a website.
Other projects
vortops.com
The AI gateway behind every thisismyurl.com app. Every plugin, theme and tool authenticates here instead of calling a model provider directly, so what runs where is logged and accountable from one place.
annapolistools.com
A sailing gear and rigging companion to sailcommons.com. Built, not yet live.
ditchtheguide.com
A local-first travel blog, for people who'd rather skip the tourist-guide version of a place.
The local site pairs above are built around Niagara and Kingston because that's where I started, but the work itself isn't limited to either market. I do SEO and web design for businesses anywhere in Ontario, and for businesses outside Canada too, including the United States, the same way the campground and family-law site pairs already operate nationally.