This domain was going to be a rebrand at one point. It isn't anymore. Instead it's turned into something more useful: one place that points at everything else I build and run.
I'm Christopher Ross. I do WordPress consulting under my own name at thisismyurl.com, and everything below this line is either owned outright or built and operated by me alongside that work. Some of it is client-facing, some of it is a personal project with no business model attached yet, and I've tried to be honest below about which is which.
44 domains · 4 disclosed site pairs · 2 live WordPress plugins · on the web since 1996
Services
Fixed-price website design and local SEO for small businesses, same three sizes as the lead-generator sites below. Pricing and scopes live on the services page so this index stays a portfolio, not a second sales page.
Guides
Five free, plain-language guides on the questions that come up most for a small business trying to get found and get chosen online. No email required, no gate.
Local SEO basics: get found nearby
Your Google Business Profile, your details matching everywhere, and reviews that keep coming. Three jobs you can do yourself, no code required.
What actually makes a website convert
Ranking well and getting chosen are different jobs. The wording, button and form changes that turn a visit into a call, none of them a redesign.
Brand voice, without the workshop
Brand voice isn't agency mystique. It's just sounding like the same business everywhere someone finds you.
Technical SEO without the jargon
Every word on that technical-SEO quote, translated, plus the six checks you can run yourself before paying anyone.
Content marketing on an hour a week
You don't need to blog every day. One good piece a month, used four ways, beats a burst of ten.
Event sites
News sites
Fourteen trade and genre news sites, edited and published by me. Software helps read and sort the day's news, every story is checked against its sources, and each site says plainly that my own business advertises there.
miningdispatch.com
Mining news, read for you. Each weekday an editor picks what matters and links to whoever reported it first, with a weekly digest every Monday.
haulerdaily.com
Trucking and freight news, read for you, in the same daily format for owner-operators, fleet managers and shippers.
slipreport.com
Marina and boatyard news, read for you. Slips, haul-outs, insurance and the season-to-season economics of running a waterfront business.
facilitydispatch.com
Self-storage operator news, read for you. Development, pricing and the lien-law details an independent operator actually needs, not REIT-scale numbers dressed up as the whole industry.
aftercarereport.com
Funeral home and death-care industry news, read for you. Consolidation, licensing, preneed insurance and the family-facing side of the trade.
dealerrowweekly.com
Farm equipment dealer news, read for you. Manufacturer earnings, floor-plan financing and parts and service, translated for the dealership floor.
splatterscoop.com
Horror film news, curated daily by an editor. New releases, practical effects, the festival circuit, and leaks checked before they're reported as real.
canconwire.com
Canadian film and TV industry news, curated daily by an editor. Funding, greenlights, labour and the deals that actually move a production forward.
secondbilling.com
Cult film and convention news, curated by an editor. Guest announcements that are actually confirmed, collectibles pricing, and the convention circuit.
sailcommons.com
Sailing and marina news from Canada and the US, read for a teenager with a borrowed dinghy, a parent, an instructor, or someone returning to the water — not the racing-press version of the sport.
glenridgegames.com
Tabletop and card game industry news, read for you. Publishers, distributors, hobby retail, licensing and the deals that move a catalogue — not game reviews for players.
carwashwire.com
Car wash industry news for owners and operators: consolidation, equipment and chemistry, memberships and pricing, water and permitting rules, every story linked to its source.
landleasereport.com
Manufactured housing community news for owners and operators: lot rent and regulation, financing, zoning, infrastructure, and tenancy law, every story linked to its source.
wreckerweekly.com
Towing and recovery industry news for operators: rotation lists, fees and rates, equipment, insurance, impound rules, labour and safety, every story linked to its source.
Lead generators
Four disclosed site pairs (SEO cleanup beside a website build for the same market) plus onsite team training. Local pairs for Niagara and Kingston; industry pairs for campgrounds and family-law practices.
niagaraseo.com & niagarawebdesigner.com
SEO cleanup and website builds for small businesses across the Niagara region.
kingstonseo.com & kingstonwebdesigner.com
The same pairing, built for small businesses around Kingston, Ontario.
campgroundseo.com & campgroundwebdesigner.com
SEO and website work for independent campgrounds and RV parks. This one has a personal hook: I sail, and the off-season buying rhythm of a campground isn't far from a marina's.
lakeviewtraining.com
Onsite WordPress and Microsoft Office training, delivered at your office anywhere in Ontario. I've taught this stuff for years through thisismyurl.com, and this is the come-to-your-desk version of it, built for teams instead of individuals.
Ecommerce sites
shirtdock.com
A small tee shop: heavyweight cotton, honest pricing, shipped from Ontario.
Special content sites
thisismyurl.com
WordPress consulting, website builds, and migrations, done under my own name, plus the self-paced courses and workshops I still teach there directly. Most of what I write and think through in public happens here first.
lakeviewbrands.com
This page: the portfolio index for every site, plugin, and project listed here, so the whole set is findable from one address.
adsectator.com
Ad and marketing-campaign criticism, one write-up at a time: what an ad is actually arguing, whether it worked, and what it cost, read as a strategic document rather than reacted to.
ditchtheguide.com
A local-first travel blog, for people who'd rather skip the tourist-guide version of a place.
wobblepatch.com
A studio making learning games for young children, starting with colour matching, built for phones and tablets.
voidcharter.com
A Starflight-inspired text-command browser game. You never leave the starbase; you command an AI-piloted ship by typing orders at a terminal.
Special purpose
WordPress plugins and tools, the AI gateway behind them, and the theme and plugin catalogues under thisismyurl.com.
editloft.com
A free WordPress editorial-workflow plugin, live now. A fresh fork of Edit Flow rebuilt for the block editor: custom post statuses, editorial comments that stay attached to the piece, and a calendar an editor can actually plan around.
wpshadow.com
A free WordPress diagnostics plugin, live now. 230 checks across security, performance, accessibility and more, each explained in plain language with an opt-in, reversible fix.
wpchirp.com
A WordPress plugin in development, aiming for a 2027 release.
caevox.com
A WordPress podcasting plugin: publish and manage a podcast directly from your site.
declamatio.com
A WordPress podcast plugin: an iTunes-compliant RSS feed and correct episode schema, without the extra features most podcast plugins bolt on.
geitoq.com
Universal LMS reporting for WordPress: one dashboard across LearnDash, LifterLMS, TutorLMS, and LearnPress.
predicatio.com
Automatic disclosure blocks for WordPress: trademark mentions, affiliate links, and sponsored content, appended without relying on someone remembering to add them.
scriborium.com
Column syndication tracking for WordPress: which publication ran which piece, with a public library instead of a spreadsheet nobody keeps current.
vortops.com
The AI gateway behind every thisismyurl.com app. Every plugin, theme and tool authenticates here instead of calling a model provider directly, so what runs where is logged and accountable from one place.
themes.thisismyurl.com
Free full-site-editing WordPress themes from This Is My URL — newspaper, literary, portfolio, marina, and more — built on the Colophon core.
plugins.thisismyurl.com
Christopher Ross’s WordPress plugin shelf: free GPL tools for media support, diagnostics, and editorial workflows, including EditLoft and WP Shadow.
The lead-generator pairs above are built around Niagara and Kingston because that's where I started, but the work itself isn't limited to either market. I do SEO and web design for businesses anywhere in Ontario, and for businesses outside Canada too, including the United States, the same way the campground and family-law site pairs already operate nationally. Sizes and prices are on the services page.