404 Errors

“Page Not Found.” It is the most annoying phrase on the internet. A 404 Error occurs when a user tries to visit a page on your site that doesn’t exist. While a few 404s are normal, having too many signals to Google that your site is neglected, which can hurt your rankings. More importantly, it frustrates potential customers in Niagara who might just click the “back” button and go to your competitor.

This section covers how to identify, fix, and even optimize 404 errors. We discuss tools like Google Search Console that alert you to broken links and how to create a custom 404 page that is actually helpful (e.g., offering a search bar or links to your most popular services). Do not let a broken link be the end of the customer journey; learn how to guide users back to the right path.