Ad Extensions

Want to make your Google Ad bigger without paying extra? Use Ad Extensions. These are extra snippets of information—like your phone number, address, or links to specific pages—that appear below your main ad text. For a local Niagara business, the “Location Extension” (showing your address) and “Call Extension” (a click-to-call button) are absolutely vital.

This archive reviews the different types of extensions available and how to set them up. We explain how extensions increase your “Click-Through Rate” (CTR) by taking up more screen real estate and pushing competitors further down the page. Google actually rewards ads with extensions by giving them a lower Cost Per Click. It’s free real estate; make sure you claim it.