API (Application Programming Interface)

How does your website talk to your Mailchimp account? Or how does your Google Map know where your business is? The answer is an API. An Application Programming Interface is a software intermediary that allows two applications to talk to each other. It is the glue that connects your business tools.

In this section, we demystify APIs for business owners. You don’t need to know how to code one, but you need to know what they enable—like automatically sending leads from your website directly into your CRM, or syncing your inventory with Amazon. APIs allow for automation and scalability.