Bounce Rate

Bounce Rate is a metric in Google Analytics that represents the percentage of visitors who land on your website and then leave without interacting (clicking a link, filling a form, or visiting a second page). A high bounce rate *can* indicate that your content isn’t relevant or your user experience is poor. For a Niagara business paying for ads, a high bounce rate means you are burning money.

However, context matters. In this archive, we explain when a high bounce rate is bad (e-commerce) and when it’s okay (a restaurant where users just want the phone number). We provide actionable tips to lower your bounce rate, such as improving page load speed, using clearer headings, and adding compelling Calls to Action. Learn how to hook your visitors in the first 5 seconds so they stay to explore what you have to offer.