Brand Identity

Your brand is not just your logo. Brand Identity is the collection of all elements that a company creates to portray the right image to its consumer. This includes your color palette, your typography, your photography style, and your “Voice” (are you funny and casual, or serious and corporate?). For a Niagara business, your identity should reflect your connection to the community.

This archive helps you audit and build a cohesive brand identity. We discuss the importance of consistency—using the same colors on your website, your business cards, and your Instagram posts. Strong brand identity builds recognition; when a local sees your specific shade of blue, they should immediately think of your company without even seeing the name.

Also known as: Branding, Corporate Identity, Visual Language