CASL (Canada’s Anti-Spam Legislation)

If you send emails to customers in Canada, you must know about CASL. Canada’s Anti-Spam Legislation is one of the strictest in the world. It prohibits sending Commercial Electronic Messages (CEMs) without consent. This means you cannot just buy a list of emails and blast them, nor can you add someone to your newsletter just because they gave you a business card.

This section breaks down the two types of consent: Express (they explicitly signed up) and Implied (they bought something from you in the last 2 years). We discuss how to set up your signup forms to be compliant and the mandatory unsubscribe mechanisms you must include. Protecting your domain reputation starts with respecting the inbox laws of the Great White North.