Click-Through Rate (CTR)

Click-Through Rate (CTR) is the ratio of people who click on a specific link to the total number of users who saw it (impressions). It is a vital metric for everything from Google Ads to email subject lines and organic search results. If 100 people see your ad for “Grimsby landscaping” and 5 click it, your CTR is 5%.

This section dives into the psychology of the click. We discuss how to improve CTR by writing “power words” in your headlines, using emotional triggers, and testing different button colors. A higher organic CTR actually signals to Google that your result is relevant, which can boost your ranking even further. Stop settling for impressions and start optimizing for action.