Conversion Path

Customers rarely buy the first time they see you. The Conversion Path traces the steps a user takes from their first interaction to the final sale. For a Niagara hotel, this path might look like: See Facebook Ad -> Read Blog Post -> Leave Site -> See Retargeting Ad -> Search Google for Reviews -> Book Room. Understanding this journey is key to not giving up on leads too early.

This section helps you visualize and track conversion paths using Google Analytics. We discuss “Multi-Channel Funnels” and how to identify which channels are “Assisters” (helping people find you) and which are “Closers” (getting the sale). By optimizing the entire path, you ensure you aren’t ignoring the crucial early steps that lead to a final purchase.