Core Web Vitals

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience.

[Image of Core Web Vitals chart]
They are made up of three specific measurements: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS). In plain English? They measure how fast your page loads, how quickly it becomes interactive, and whether stuff jumps around on the screen while loading.

For Niagara businesses, failing these vitals can mean a drop in rankings even if your content is great. We explain how to test your site using Google PageSpeed Insights and simple fixes—like optimizing images or delaying Javascript—that can turn your failing grade into a passing one.