Cost Per Click (CPC)

Cost Per Click (CPC) is the actual price you pay for each click in a Pay-Per-Click (PPC) marketing campaign. In the Niagara region, this can vary wildly—a click for “Niagara Wedding Photographer” might cost $5.00, while “Grimsby Pizza” might only cost $1.50. Understanding CPC is essential for budgeting and determining if your ads are actually profitable.

In this section, we break down the factors that influence CPC, including industry competition and your Quality Score. We teach you how to set maximum bid limits so you don’t accidentally spend $50 on a single click, and how to calculate your “Break-Even CPC.” If you are running Google or Facebook Ads, you need to watch this metric like a hawk to ensure you aren’t paying more for a customer than they are worth.