CPM (Cost Per Mille)

CPM stands for “Cost Per Mille” (Mille is Latin for thousand). It is a pricing model where you pay for every 1,000 times your ad is shown (impressions), regardless of whether anyone clicks on it. This is the standard for brand awareness campaigns. If you just want everyone in Welland to know your Grand Opening date, you want a low CPM, not necessarily a low CPC.

This archive explains when to use CPM bidding versus CPC bidding. We discuss how to calculate it (Cost / Impressions * 1000) and what a “good” CPM looks like for different platforms in the Niagara market. Understanding this metric helps you choose the right goal for your campaign: do you want eyeballs (CPM) or action (CPC)?