E-E-A-T

Google doesn’t just rank websites based on keywords anymore; it ranks them based on trust. E-E-A-T stands for **Experience, Expertise, Authoritativeness, and Trustworthiness**. This is the standard Google’s Quality Raters use to evaluate content. For a Niagara business, this means showing you are a real expert, not just a content farm.

This archive explores how to demonstrate E-E-A-T on your site. Strategies include adding detailed author bios to your blog posts (“Written by Jane Doe, Certified Sommelier”), displaying awards and accreditations, and getting mentioned by other authoritative local sources like the *St. Catharines Standard*. If you want to rank for competitive terms, you need to prove you know what you are talking about.