Engagement Rate

Vanity metrics (like follower count) look good, but Engagement Rate pays the bills. This metric measures the level of interaction your content receives relative to your audience size. It includes likes, comments, shares, and saves. A Niagara business with 500 followers who actively comment is far more valuable than one with 10,000 “ghost” followers who do nothing.

In this archive, we explain how to calculate your engagement rate and strategies to boost it. We discuss the importance of asking questions in your captions (“What’s your favorite patio in St. Catharines?”), replying to every comment to boost the algorithm, and posting at optimal times. High engagement signals to platforms like Instagram and Facebook that your content is valuable, earning you more free reach.