Generative AI

Generative AI (like ChatGPT, Gemini, and Midjourney) allows businesses to create text, images, and code in seconds. For Niagara business owners, this isn’t about replacing humans; it’s about efficiency. You can use it to brainstorm blog topics, draft email newsletters, or generate image ideas for your social media.

In this archive, we discuss the ethical use of AI in marketing. We cover how to edit AI content so it still sounds like *you*, the importance of fact-checking (AI can hallucinate!), and why Google still prefers content written by humans for humans. AI is a tool, not a strategy.