Geofencing

Geofencing is location-based marketing taken to the next level. It involves creating a virtual perimeter (fence) around a specific real-world location. When a user enters that zone with their smartphone, they are triggered to receive an ad. For example, a winery in Niagara-on-the-Lake could geofence the downtown heritage district, showing ads to tourists as they walk around nearby.

In this archive, we discuss the hyper-local applications of geofencing for Niagara businesses. We cover “Conquesting” (geofencing your competitor’s parking lot to show their customers your ads) and Event Geofencing (targeting people attending a specific festival or concert). It is a powerful way to bridge the gap between the physical and digital worlds, delivering your message exactly when—and where—it matters most.