Google Discover

Google Discover is the personalized news feed that appears on the homepage of the Google app on smartphones. Unlike Search (where you ask for something), Discover shows you content *before* you ask for it, based on your interests. For Niagara blogs and news sites, getting into Discover can trigger massive spikes in traffic.

This archive teaches you how to optimize for Discover. High-quality images (at least 1200px wide) are the most important factor. We also discuss writing catchy, emotionally engaging headlines (without clickbait) and covering trending local topics. It is a powerful way to reach people who are interested in “Niagara” but aren’t actively searching for anything at that moment.