Google Tag Manager (GTM)

If you want to track things on your website (like Facebook Ads, Google Analytics, or Hotjar), you need to add code to your site. Doing this manually every time is risky—you might break the site. Google Tag Manager (GTM) is a free tool that acts as a container for all these codes. You install GTM once, and then you manage all your other tags from a dashboard without touching the code again.

This section is your GTM starter guide. We explain why every Niagara business should switch to GTM for cleaner tracking. We cover how to set up “Triggers” (like firing a tag only when someone watches a video) and how to debug your tags to ensure your data is accurate.