Growth Hacking

Growth Hacking is a mindset that prioritizes rapid growth above all else, often using low-cost, creative strategies. It originated in tech startups but applies to Niagara businesses too. It involves rapid experimentation across marketing channels to identify the most efficient ways to grow a business.

In this section, we discuss local growth hacks—like partnering with a non-competing business for a joint giveaway or using a “refer-a-friend” viral loop. It is about moving fast, testing everything, and doubling down on what works. If traditional marketing is a marathon, growth hacking is a series of sprints.