Influencer Marketing

You don’t need a Kardashian to grow your Niagara business. You need a “Micro-Influencer”—someone like a local food blogger, a lifestyle photographer, or a well-known community figure. Influencer Marketing is the practice of partnering with these individuals to promote your brand to their trusting audience.

In this archive, we discuss how to identify and vet local Niagara influencers. We cover how to structure a deal (it doesn’t always have to be cash; often a free meal or experience works), and how to ensure their followers are actually local. A recommendation from a trusted local voice can do more for your reputation in 24 hours than a billboard can in a month.