Key Performance Indicator (KPI)

There are hundreds of numbers you *could* track, but KPIs are the few that actually matter. A Key Performance Indicator (KPI) is a specific metric chosen to measure success against a business goal. For a Niagara Falls souvenir shop, “Total Website Hits” is a vanity metric; “Daily Sales Revenue” is a KPI. For a St. Catharines law firm, “Consultation Requests” is the KPI that pays the bills.

This archive guides you through selecting the right KPIs for your specific business model. We warn against “Vanity Metrics” (likes, views) that look good but don’t deposit money in the bank. Instead, we focus on actionable metrics like Conversion Rate, Cost Per Lead, and Average Order Value. Defining your KPIs is the first step in moving from “hoping” for growth to “managing” it.