Keyword Cannibalization

More pages isn’t always better. Keyword Cannibalization happens when you have multiple pages on your site targeting the exact same keyword. Essentially, you are competing with yourself. Google gets confused about which page is the “best” one, and often ends up ranking neither of them well.

In this section, we discuss how to audit your site for cannibalization. If you have three different blog posts about “Best Pizza in Welland,” you should combine them into one “Ultimate Guide.” We teach you how to use 301 redirects to merge these competing pages, consolidating their power into a single, dominant URL that can climb the rankings.