Lead Generation

A pretty website is nice, but a profitable website is better. Lead Generation (“Lead Gen”) is the process of attracting strangers and converting them into someone who has indicated interest in your company’s product or service. For a St. Catharines contractor, a “lead” is a homeowner who fills out a “Get a Quote” form.

This archive explores the mechanics of turning traffic into money. We cover the essential tools: landing pages, forms, call-to-action buttons, and gated content (like free guides). Lead Gen is the bridge between marketing (getting attention) and sales (closing the deal).