Native Advertising

Nobody likes to be interrupted by a loud banner ad. Native Advertising is paid content that matches the form, feel, and function of the platform on which it appears. It looks like a regular article or social post, not an ad. A “Sponsored Article” in the *Niagara This Week* about “5 Winter Home Maintenance Tips” written by a local HVAC company is a perfect example.

In this archive, we discuss the ethics and effectiveness of native ads. They generally have higher engagement rates because they provide value rather than just asking for a sale. Learn how to create “advertorials” that educate your audience while subtly promoting your brand.