Retargeting (Remarketing)

Have you ever looked at a pair of shoes online, and then seen ads for those exact shoes follow you around Facebook and news sites? That is Retargeting (also called Remarketing). It is a strategy where you show ads specifically to people who have already visited your website but didn’t buy. For Niagara businesses, this is crucial—people often research wineries or hotels weeks before booking.

In this archive, we explain how to install tracking pixels (like the Meta Pixel) to build these audiences. We discuss strategies for “saving the sale,” such as showing a specific ad offering a 5% discount to someone who abandoned their shopping cart. Retargeting generally has a much higher conversion rate than standard advertising because the user already knows who you are.