Sales Funnel

A Sales Funnel is the visual representation of the customer journey, from the moment they first hear about you (Awareness) to the moment they buy (Action). It is shaped like a funnel because you have many people at the top, but fewer reach the bottom. For a Niagara real estate agent, the top might be seeing a bus bench ad; the bottom is signing a closing contract.

In this section, we break down the stages of the funnel: TOFU (Top of Funnel), MOFU (Middle), and BOFU (Bottom). We discuss what type of content works for each stage—blog posts for awareness, case studies for consideration, and coupons for decision. Stop trying to “marry” the customer on the first date; learn how to guide them through the funnel step-by-step.