SGE (Search Generative Experience)

Search is changing. Google’s SGE (Search Generative Experience) places an AI-generated summary at the very top of the results page, pushing traditional links further down. This means a user searching for “Wedding venues in Niagara” might get a custom summary of the top 5 venues without ever clicking a website.

This section explains how to optimize for the AI era. Instead of just keywords, you need to be mentioned in the sources the AI uses to build its answer. We discuss the importance of digital PR, getting cited in news articles, and having clear, structured data on your site so the AI can easily read your prices and availability.