Search Volume

Before you write a blog post, you need to know if anyone cares. Search Volume is the estimated number of times a specific keyword is searched for in a given timeframe (usually monthly). “Niagara Falls” has a high search volume; “Left-handed scissors in Welland” has a low search volume.

This section teaches you how to balance volume with intent. High volume often means high competition. Low volume often means easier ranking but fewer visitors. We discuss finding the “Goldilocks” keywords—decent volume, low competition, and high commercial intent—that generate the best ROI for local businesses.