SWOT Analysis

Before you spend a dollar on marketing, you need a plan. A SWOT Analysis is a strategic planning technique used to help identify Strengths, Weaknesses, Opportunities, and Threats related to business competition. For a Niagara business, a Strength might be “Family owned for 50 years,” while a Threat might be “New big-box competitor opening nearby.”

In this section, we guide you through conducting a SWOT analysis for your digital presence. Strengths and Weaknesses are internal (things you can control, like your website speed), while Opportunities and Threats are external (market trends, seasonality). This framework provides a clear roadmap for where to focus your energy for the highest return.