Typography

Typography is the art of arranging type (text) to make written language legible, readable, and appealing. It is not just about choosing a “pretty font.” For a business website, typography dictates how your brand “sounds” visually. A serif font might feel traditional and trustworthy (good for a law firm), while a bold sans-serif feels modern and clean (good for a tech startup).

In this section, we cover the rules of web typography: limit yourself to 2-3 fonts max, ensure high contrast between text and background, and use appropriate font sizes for mobile devices (16px minimum for body text). If your customers have to squint to read your menu or services, they won’t stick around. Good typography is invisible; bad typography is all you can see.

Also known as: Fonts, Typeface, Text Styling