Unique Value Proposition (UVP)

Why should a customer choose you over the competitor down the street? Your Unique Value Proposition (UVP) is the clear, concise statement that answers that question. It is not a slogan (like “Just Do It”); it is a promise of value. For a Niagara hotel, a UVP might be ” The only hotel with a direct view of the Falls from every room.”

In this section, we teach you how to craft a compelling UVP. It must address a specific customer problem and offer a specific benefit. We discuss placing your UVP “Above the Fold” on your homepage so visitors know instantly what makes you special. Without a strong UVP, you are forced to compete on price, which is a race to the bottom.