User Experience (UX)

User Experience (UX) encompasses how a person feels when interacting with your website. Is it intuitive? Is it fast? Is it frustrating? Google has made it clear: if your users are unhappy, your rankings will suffer. For a local business, bad UX (like a tiny font or a hidden phone number) is the digital equivalent of a messy storefront with a stuck door.

This section covers the principles of good UX design for small businesses. We discuss navigation structures that make sense (e.g., putting your “Menu” clearly in the header for a restaurant), the importance of white space, and accessibility. We also look at “Core Web Vitals,” the specific metrics Google uses to measure UX. Remember, you aren’t designing your website for yourself; you are designing it for your customer in St. Catharines who is in a rush and needs an answer.