Visual Search

Visual Search allows users to search using images instead of words. With tools like Google Lens, a tourist can point their phone at a landmark in Niagara Falls and get history, hours, and ticket prices instantly. Or, they can snap a photo of a bottle of local wine and find where to buy it.

This archive explores how to optimize for visual discovery. The key is high-quality, original photography and descriptive file names. We also discuss scanning QR codes and ensuring your products are listed in Google Merchant Center with clear images. As cameras become the new keyboard, visual search optimization (VSO) is the next frontier.