Free and plain-language
Guides
Five guides on the questions that come up most for a small business trying to get found and get chosen online. No email required, no gate, just the actual guide.
Local SEO basics: how small businesses actually get found nearby
Google Business Profile, matching your details everywhere, and reviews that actually help. The local search basics that matter most.
What actually makes a website convert
Ranking well and converting well are different jobs. Here's what actually turns a visitor into an inquiry.
Brand voice, without the workshop
Brand voice isn't agency mystique. It's just sounding like the same business everywhere someone finds you.
Technical SEO without the jargon
The technical-SEO jargon, explained in plain English, and the handful of things actually worth checking.
Content marketing for small-business owners who don't have time to blog every day
You don't need to blog every day. One good piece a month, used four ways, beats a burst of ten.